When Business Gets Personal
I thought I’d start out 2011 on a bit of a personal note. A lot of what goes on within the confines of this blog may seem pretty impersonal. Sometimes maybe too much. In this day of social media and expectations of the consumer for complete visibility into the business, it can be hard for business owners (including myself) to find an appropriate balance. At times, I’m certain, I err on the side of caution, but that is because there is very little about this business, The Historium, that is not personal.
If you’ve visited my website you may know a bit about me from the “about the owner” section. If not, let me catch you up. My name is Tara, I’m married, I’m a history fanatic. I think I was seven when I first decided what I wanted to be: an archaeologist. As I grew older and my interests expanded, one thing didn’t; the end goal: to be involved daily with history in both my career and my personal life.
The Historium embodies that dream, and that is what makes it so personal. The photos you see on the website are not just stock images, they are pictures of my family. The history that made me who I am. The colors are carefully chosen, the same ones I used for my wedding, in Irish lore (my husband’s ethnicity) blue brings luck. Nothing about this company is impersonal to me, T.H. (The Historium) are my initials prior to being married. Even the peacock feather, represents an important surname in my own family history.
So, while I might not be willing to stand in front of the world completely exposed (and trust me, no one would want that) I am willing to pour my heart and soul into making something beautiful, personal, and vastly important, which is the same attention I bring to each of my clients projects. What you get when you work with The Historium is more than what data makes up your family tree or story, it’s an expression of who your family is and was, and that can be exressed in numerous ways.